Why SoKind?
SoKind is a skincare brand based on natural ingredients and Nordic principles of creating as pure, gentle, and effective skincare as possible. But it's also a community, a blog universe, and a collection of dedicated retailers that are spreading the message of natural and Nordic skin care every day. You can read more about all this and more on our page, such as our certifications, philosophy and much more.
Philosophy
At SoKind, we strive to create a new standard for skincare for women and babies, developed with simple formulas, natural ingredients, and always with the environment in mind.
From day one, our mission at SoKind has been to develop effective, natural, and beautiful products that take all the best from Nordic skincare routines and share them with the rest of the world. That is why we have created a skincare line for women, pregnant women, and babies, which will make it easy to replace some of the most used products in the everyday routine with a safe alternative.
We intend to make it easy and accessible to choose pure and natural skin care for you and your children each and every day.
Marie Louise Fabrin
CEO, Brand Ambassador, and Mother of 3
Our principles
It is important to us that all products we develop are AllergyCertified, and so clean that they can be used by both pregnant and breastfeeding women. These principles should not only benefit pregnant and breastfeeding women but also all women who strive for natural and effective skincare.
The philosophy behind SoKind is reflected in our selection of gentle ingredients and in our awareness that selected principles must be the basis of everything we do. An example of how this is expressed is in the fact that our products are not only perfume-free but also fragrance-free. This is something we have chosen to do because we believe that babies should smell like babies and not like products containing fragrance or perfume, just like mothers should smell exactly as they do because the sense of smell is one of the first senses that babies develop to recognize their mothers.
We have also carefully selected the ingredients that the products are based on, and we focus on using as many local and Nordic ingredients as possible.
Naturally, we also have an opinion towards our packaging. It’s a principle for us that our kit boxes should not just be for transport, after which they are discarded, but that they should have a greater purpose. Use them for storing diapers, toys, or your favorite skincare products.
Sustainable, pure skincare
We combine exclusive well-being with responsibility, honesty and purity. With an uncompromising approach to creating clean andharmless skincare, we create a harmony between aesthetics, effect and quality.
Our products are ethically produced in Denmark with recyclable packaging and ingredients sourced as locally as possible from nearby European countries.
Our principles:
• Focus on natural and organic ingredients
• Nordic ingredients whenever possible
• Perfume-free, but also fragrance-free
• AllergyCertified, of course
• Vegan
Vegan · Cruelty-free · Natural · Organic ·No Fragrance · No Dyes · No Alcohol · No Phthalates
Dear Baby.
Natural care
For sensitive skin
Natural ingredients are carefully selected for their nourishing and effective properties to care for sensitive baby skin.
Oils derived from nordic cotton, oat kernels, jojoba seeds and almonds work to protect the skin, and help soothe irritated, red and dry skin - and are selected to keep baby’s skin soft, supple and eczema-free.
Dear Mom.
Pure Care. Effective & Uncompromising
A woman’s body will stretch, change and be redefined in beautiful motherly shapes. It is always important to take care of our bodies, but in pregnancy it affects not only our own but also potentially our babies’ health. How do we minimise the cocktail of chemicals that our bodies are exposed to?
Our Dear Mom series are products without harmful chemicals packed with botanical active ingredients to effectively restore skin’s elasticity and suppleness.
Meet our CEO,
brand ambassador,
and mother of 3
"For me, SoKind is about uniting effective and aesthetic products, based on the Nordic principles of naturalness and purity, with women and their children all over the world."
Nordic Principles for Skincare
Outside the Nordic countries, it can be almost impossible to find a natural alternative to perfumed and synthetic skincare - and this is something we want to change by making the Nordic approach to skincare available to the whole world.
New Standards for Natural Skincare
We want to set new standards for what you can expect from skincare, whether it is about the effectiveness of the products or their aesthetics.
I believe that our great effort to create products that are both effective and natural makes it easier to choose clean skincare because you no longer have to compromise - neither with appearance, content, or quality.
All our products are designed by women and for women and babies, with a focus on the skincare issues that we know are a part of everyday life. All products solve a problem, whether it's dry and irritated skin, an itchy, heavily pregnant belly, sore and cracked nipples, or nappy rash on the little baby's bum.
At SoKind, we are striving to create luxurious everyday products that make you feel like the best version of yourself - without worrying about the ingredients. At the same time, we are looking to make beautiful products that can be displayed in the bathroom, on the nightstand, or in the nursery. It is important to us that you do not have to compromise on effectiveness, quality or aesthetics.
Everyday Motherhood
As a mother of three, I understand that daily decisions often revolve around the needs of both oneself and one's children. When you have little children and a busy daily routine, it's difficult to find time to navigate through the sea of skincare products available, and knowing which ingredients to choose and which to avoid can be demanding.
Sometimes it's hard to switch to something new when you're used to a product that works really well. It might take a few tries to find something you like just as much. Our product development has been focused on the products that we know can make a difference in the daily routine, and make it as easy as possible for mothers to make the right decisions for their families.
An authentic community
Our goal with SoKinds products is to provide a simple way for people around the world to discover Nordic and Danish skincare practices while creating a community about the beauty of being a mother. At the same time, we aim to make room for the perfect in the imperfect. We aspire to work with genuine and honest women that show their vulnerability, stretch marks and sore nipples. Our goal is to shift the conversation and stigma surrounding the physical changes a woman's body experiences throughout life, including pregnancy. Our dream is to create a community, where the imperfections are perfect, and that can contribute to the purpose of SoKind.
All the best,
Marie Louise Fabrin,
Mother of 3, Brand Ambassador, and CEO
